Archive for April, 2009

Assignment – Another 48 hour of Twitter

April 22, 2009

Find me on twitter: http://twitter.com/hozan

My experiences with twitter are not so much different from last time, I just know how to use it now. I think it is hard to take it seriously when you are required to use a social media when you do not have the need for it. I believe it becomes superficial and not so much fun to use. I still think Twitter is a good social media for those who are into social medias and want to expand their networks.

I have not really used Twitter since last time we had to use it in class. I think Twitter is a good social media and a great way to keep up with different stuff, but I am honestly not so much into social medias in general. The only social media I use is Facebook and I think that is enough for me. It is confusing to be a member of more than one social media, so I will stick with facebook.

However, what I like about twitter is, that it is professionally relevant and that it is so wide and you can get fast responds to your questions, and it is not as complicated as other social medias I know about.

I have recommended Jeff Hirz. He is a PR practitioner. His professional experience has been primarily agency with a focus in retail PR, but he has also started two PR programs from scratch in two university entities at Ohio University. I think he is worth to follow on twitter. This is his twitter: http://twitter.com/jhirz

Another PR practitioner I would recommend is Joy Kennelly. She deals with award-winning online marketing, copywriting and collateral material development, special event production, media relations and strategic planning. She deals with many different things and that makes her worth following on twitter. Her twitter: http://www.twitter.com/thejoywriter

The last one I want to recommend is Michael Kelley. He is also a PR practitioner. He has many different fields, like Digital music industry, portable music devices and personal multimedia players, online video, digital infrastructure, that I find interesting. So I would definitely recommend others to follow him on twitter. His twitter: http://twitter.com/MIchael_Irie 

 

 

 

 

Interview with a public relation professional.

April 7, 2009

I had an interview with James MacGregor who works at Brower, Miller & Cole agency. I found the agency on the internet. Here are eight questions i have asked Mr, MacGregor: 

1.    Tell me a little about yourself and your carrier?

 

My name is James MacGregor and I’m 24 years old. I live in Newport Beach, California and I am a Junior Account Executive at Brower, Miller & Cole, a P.R agency with an extensive roster of clients that specializes in the representation of companies in the commercial real estate and finance industries.

 

2.    What made you want to be a PR professional?

 

After graduating university with a degree in politics, I was uncertain which career path to follow. I researched opportunities in sales, marketing and public relations and of these three disciplines, public relations jumped out at me. Having a keen interest in current affairs, I was fascinated by the idea that P.R professionals could shape the media’s message and by so doing, influence hundreds, thousands or even millions of people.

 

3.    What is a typical week like? – if no week is typical, then what was last week like?

 

In a P.R agency, every day is different from the next. When you are juggling a variety of different accounts, each goal is entirely different from the next. One moment you may be persuading a financial trade publication to interview one of your clients regarding a unique financial trend and the next you may be chaperoning a T.V crew at an event in order to concentrate their focus on the non-profit organization you represent.

 

4.    Tell me about a project you worked on that you are especially proud of?

 

In May 2008 we generated publicity for the opening of The Shoppes at Chino Hills, which is an open-air lifestyle center in Chino Hills, California. As a result of our extensive outreach we were able to generate a number of front page stories across all the local publications, as well as numerous other features in magazines and newspapers.  This publicity culminated in a large public and media attendance on the day of the grand opening and continued interest in the center thereafter.

 

5.    How important is writing in your carrier?

 

Extremely important! Despite my best efforts, I am often guilty of making mistakes in my written work and these mistakes have resulted in severe repercussions. However, an excellent phone manner and good people skills are also important weapons in any P.R professional’s arsenal.

 

6.    What three tips would you offer someone just starting out in PR?

 

i)             Begin by becoming an intern. It is imperative that you start at the bottom to learn how the industry really works.

ii)            Join a small agency. It will give you the opportunity to take on a great deal more responsibility than would be handed to you at a large institution.

iii)           Keep up-to-date with the news. Only by being aware of current affairs can you determine what is newsworthy and what will interest the media in your clients.

 

7.    What do you do to keep current in the PR industry?

 

I read two daily newspapers every day and I also subscribe to a variety of RSS feeds that focus on topics that are relevant to my clients. Furthermore, I maintain constant communication with a number of journalists in order to be aware of which topics will catch their attention.

 

8.    If you had to “sell” a PR profession, how would you do that – how would you persuade the other person to join the PR field?

 

As a P.R professional, no two days are ever the same. You can work with a wide variety of businesses, across a spectrum of different industries, performing all manner of different tasks. As a result of your work, vast numbers of people are influenced by your message and may invest in a business, dine at a restaurant or donate to a non-profit organization as a result of your efforts. There is no greater profession.

 

 

4/02/09 19:07:00

After interviewing this person, I got to know much more about pr professional and their job field. It sounds like a great carrier with many and new challenges everyday. It is definitely a carrier I would take into consideration. 

PR podcast – Geek Girls: “social media haters”

April 6, 2009

Geek girls Podcast “Social media haters”.

In 2008, Nancy Lyons and Meghan Wilker introduced the Geek Girls Guide as a place to publish their perspective on the Interactive industry and demystify technology for women.

This podcast I have chosen, is called “social media haters”. 

The geek girls are discussing social media, primarily Twitter and Facebook. The discussion is about how some people make judgments about something they have never tried to use. Some people have judgments about twitter and facebook, even though they have never used them. Both of these social medias are tools, which are there to be used but only if you want to. Some people are talking about how facebook can be an addiction, but again it will only be an addiction if you make it so. How to use the tools is up to the individual itself.

These two girls give some examples of how they feel about twitter and facebook. Both are good way to make a broader audience, to interact with other people and to maintain connection with old friends from school or so. The girls talk about how “we are the media”, that is to say that everything goes through us. We have the power to choose whether we want to use social medias or not.

So to sum up, the geek girls point is, if you don’t want to use the tools, don’t use them and stop making judgments about something you have no idea about!!

A thing i definitely learn about this podcast is that never make any judgments about any social media i don’t know nothing about and not try to tear the social medias to pieces in front of people who use them and like them.

Hyperlink: http://www.geekgirlsguide.com/client_files/audio/geekgirls/Podcast_02_-_Social_Media_Haters.mp3