10 things I have learned in pr

May 1, 2009

•For our final assignment we have to write 10 things we have learned in PR.

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Assignment Chapter notes

May 1, 2009

Chapter 1. What is public relation?

This chapter deals with different PR organizations and some different definition each have formulated. Public Relation is described as a process, known as the RACE acronym. Race consists of four key elements within the public relation activity: Research, Action, Communication and Evaluation. Furthermore we get an insight of how Public Relation differs from Journalism, in some way they are much alike, but they have different objectivities. They both gather facts and information for the purpose of informing the public. Whereas journalists are objectives observers, public relations personnel are advocates. Public relation differs from Advertising in their way of reaching out to the public. Advertising works through mass media and public relation uses different communication tool, like brochures, slide presentations, special events, speeches, news release and so on. Public relation and Marketing have a lot of same interest. They both deal with the relationship within an organization, and employ similar communication tools to reach the public. They also both have the same purpose of assuring an organization’s success and economic survival. The differences are that public relation is concerned with building relationships and generating goodwill for the organization whereas marketing is concerned with customers and selling products and service.

Chapter 3. Ethics and professionalism

This chapter deals with ethics and professionalism within PR.  Ethics refers to a person’s value and how a person finds out what is right and what is wrong. There are three basic value orientations: absolutist, existentialist and situationalist. It also talks about professional organizations such as PRSA, IABC and IPRA. These organizations present an importance role in setting ethical behavior of the profession.

Chapter 4. Public Relations Departments and Firms.

This chapter deals with different departments and firms. Most organizations have public relations departments. A head executive of a public relations department one of three titles: manager, director or vice president. A department is usually divided into sections that have a coordinator or manager. Public relation firms come in all sizes and are found all over the world. Public relations firms provide several services: 1.Marketing communication- 2.Executive speech training- 3.Research and evaluation- 4.Crisis communication- 5.Media analysis- 6.Community relations- 7.Events management- 8.Public affairs- 9.Branding and corporate reputation-10.Financial relations.

Chapter 5. Research.

This is the first step in public relations process. The chapter includes research methods in the PR field. Before you can do public relations program, you should gather information and collect data. Public relations professionals use research in the following ways: 1.to achieve credibility- 2.To define audiences and segments publics- 3.To formulate strategy- 4.To test messages- 5.To help management keep in touch- 6.To prevent crisis- 7.To monitor the competition- 8.To sway public opinion- 9.To generate publicity- 10.To measure success. Some research techniques are secondary and primary research. Secondary: information in books, magazine, articles, electronic databases and so on. Primary: new and original information is generated through a research design that is direct to answer a specific question, things like in-depth interviews, focus groups, surveys and polls. This chapter also deals with Internet research and interview techniques.

Chapter 6. Program Planning.

This is the second step in the public relations process. A good public relations program should be an effective strategy to support an organization’s business, marketing and communication objectives. One very popular approach to planning is a process called Management by Objective (MBO). It provides focus and direction for formulating strategy to achieve specific organizational objectives. There are nine basic MBO steps to follow: 1.Client/employer objectives- 2.Audience/publics- 3.Audience objectives- 4.Media channels- 5.Media channel objectives- 6. Sources and questions- 7.Communication strategies- 8.Essence of the message- 9.Nonverbal support. There is also a strategic Planning Model. It is divided in four categories, Facts, Goals, Audience and Key message. Facts: Category facts, product/service issues, competitive facts and customer facts. Goals: Business objectives, role of public relations and sources of new business. Audience: Target audience, current mind-set and desire mind-set. Key message: main point.

Chapter 7. Communication

This is the third step in the public relations process this chapter deals with communication, which is implementation of a decision, the process and the means by which objectives are achieved. The purpose of communication is to inform, persuade, motivate and achieve mutual understanding. To be a better communicator a person must have basic knowledge of 1. What constitutes communication and how people receive messages, 2. How people process information and change their perceptions, and 3. what kinds of media and communication tools are most appropriate for a particular message. The chapter also talks about five communication elements. It has a sender (encoder), a message, a channel and a receiver(decoder). The whole concept of communication is the whole understanding between two people or more. The basic for understanding is receiving the message, paying attention to the message, understanding the message, believing the message, remembering the message and acting on the message.

Assignment – Another 48 hour of Twitter

April 22, 2009

Find me on twitter: http://twitter.com/hozan

My experiences with twitter are not so much different from last time, I just know how to use it now. I think it is hard to take it seriously when you are required to use a social media when you do not have the need for it. I believe it becomes superficial and not so much fun to use. I still think Twitter is a good social media for those who are into social medias and want to expand their networks.

I have not really used Twitter since last time we had to use it in class. I think Twitter is a good social media and a great way to keep up with different stuff, but I am honestly not so much into social medias in general. The only social media I use is Facebook and I think that is enough for me. It is confusing to be a member of more than one social media, so I will stick with facebook.

However, what I like about twitter is, that it is professionally relevant and that it is so wide and you can get fast responds to your questions, and it is not as complicated as other social medias I know about.

I have recommended Jeff Hirz. He is a PR practitioner. His professional experience has been primarily agency with a focus in retail PR, but he has also started two PR programs from scratch in two university entities at Ohio University. I think he is worth to follow on twitter. This is his twitter: http://twitter.com/jhirz

Another PR practitioner I would recommend is Joy Kennelly. She deals with award-winning online marketing, copywriting and collateral material development, special event production, media relations and strategic planning. She deals with many different things and that makes her worth following on twitter. Her twitter: http://www.twitter.com/thejoywriter

The last one I want to recommend is Michael Kelley. He is also a PR practitioner. He has many different fields, like Digital music industry, portable music devices and personal multimedia players, online video, digital infrastructure, that I find interesting. So I would definitely recommend others to follow him on twitter. His twitter: http://twitter.com/MIchael_Irie 

 

 

 

 

Interview with a public relation professional.

April 7, 2009

I had an interview with James MacGregor who works at Brower, Miller & Cole agency. I found the agency on the internet. Here are eight questions i have asked Mr, MacGregor: 

1.    Tell me a little about yourself and your carrier?

 

My name is James MacGregor and I’m 24 years old. I live in Newport Beach, California and I am a Junior Account Executive at Brower, Miller & Cole, a P.R agency with an extensive roster of clients that specializes in the representation of companies in the commercial real estate and finance industries.

 

2.    What made you want to be a PR professional?

 

After graduating university with a degree in politics, I was uncertain which career path to follow. I researched opportunities in sales, marketing and public relations and of these three disciplines, public relations jumped out at me. Having a keen interest in current affairs, I was fascinated by the idea that P.R professionals could shape the media’s message and by so doing, influence hundreds, thousands or even millions of people.

 

3.    What is a typical week like? – if no week is typical, then what was last week like?

 

In a P.R agency, every day is different from the next. When you are juggling a variety of different accounts, each goal is entirely different from the next. One moment you may be persuading a financial trade publication to interview one of your clients regarding a unique financial trend and the next you may be chaperoning a T.V crew at an event in order to concentrate their focus on the non-profit organization you represent.

 

4.    Tell me about a project you worked on that you are especially proud of?

 

In May 2008 we generated publicity for the opening of The Shoppes at Chino Hills, which is an open-air lifestyle center in Chino Hills, California. As a result of our extensive outreach we were able to generate a number of front page stories across all the local publications, as well as numerous other features in magazines and newspapers.  This publicity culminated in a large public and media attendance on the day of the grand opening and continued interest in the center thereafter.

 

5.    How important is writing in your carrier?

 

Extremely important! Despite my best efforts, I am often guilty of making mistakes in my written work and these mistakes have resulted in severe repercussions. However, an excellent phone manner and good people skills are also important weapons in any P.R professional’s arsenal.

 

6.    What three tips would you offer someone just starting out in PR?

 

i)             Begin by becoming an intern. It is imperative that you start at the bottom to learn how the industry really works.

ii)            Join a small agency. It will give you the opportunity to take on a great deal more responsibility than would be handed to you at a large institution.

iii)           Keep up-to-date with the news. Only by being aware of current affairs can you determine what is newsworthy and what will interest the media in your clients.

 

7.    What do you do to keep current in the PR industry?

 

I read two daily newspapers every day and I also subscribe to a variety of RSS feeds that focus on topics that are relevant to my clients. Furthermore, I maintain constant communication with a number of journalists in order to be aware of which topics will catch their attention.

 

8.    If you had to “sell” a PR profession, how would you do that – how would you persuade the other person to join the PR field?

 

As a P.R professional, no two days are ever the same. You can work with a wide variety of businesses, across a spectrum of different industries, performing all manner of different tasks. As a result of your work, vast numbers of people are influenced by your message and may invest in a business, dine at a restaurant or donate to a non-profit organization as a result of your efforts. There is no greater profession.

 

 

4/02/09 19:07:00

After interviewing this person, I got to know much more about pr professional and their job field. It sounds like a great carrier with many and new challenges everyday. It is definitely a carrier I would take into consideration. 

PR podcast – Geek Girls: “social media haters”

April 6, 2009

Geek girls Podcast “Social media haters”.

In 2008, Nancy Lyons and Meghan Wilker introduced the Geek Girls Guide as a place to publish their perspective on the Interactive industry and demystify technology for women.

This podcast I have chosen, is called “social media haters”. 

The geek girls are discussing social media, primarily Twitter and Facebook. The discussion is about how some people make judgments about something they have never tried to use. Some people have judgments about twitter and facebook, even though they have never used them. Both of these social medias are tools, which are there to be used but only if you want to. Some people are talking about how facebook can be an addiction, but again it will only be an addiction if you make it so. How to use the tools is up to the individual itself.

These two girls give some examples of how they feel about twitter and facebook. Both are good way to make a broader audience, to interact with other people and to maintain connection with old friends from school or so. The girls talk about how “we are the media”, that is to say that everything goes through us. We have the power to choose whether we want to use social medias or not.

So to sum up, the geek girls point is, if you don’t want to use the tools, don’t use them and stop making judgments about something you have no idea about!!

A thing i definitely learn about this podcast is that never make any judgments about any social media i don’t know nothing about and not try to tear the social medias to pieces in front of people who use them and like them.

Hyperlink: http://www.geekgirlsguide.com/client_files/audio/geekgirls/Podcast_02_-_Social_Media_Haters.mp3  

10 tips – Job research and interview

March 3, 2009

10 tips for job interview and job research

1.     Network – this can mean every different kind of networks, like all kinds of media and your social network. Try to find good connection among your social network that can lead you to a job.

2.     Make sure that you are available to reach – have your resume and CV online. Social media is used by many firms today, so make sure that you are reachable online too.

3.     Don’t sit back and wait for the dream job to find you.

4.     Make sure your resume and CV are ready to be sending out – and always check them for stupid mistakes. Make sure to make your resume as personal as possible, so that the reader have an idea of what kind of person you might be. First impression is very important.

The job interview – before and after.

5.     If you get a job interview – make sure to do some background of the company, to show some knowledge. This shows how much you are interested in the job and in the company. And this makes it easy for you to answer question if there are any.

6.     Make sure you have all your papers ready before the interview.

7.     Appearance – this is very important. People often makes judgments about the clothes, so it is very important to be wearing clothes that indicates that you have a job interview, and that you can feel comfortable wearing.

8.     Body language àEye contact – very important. This shows that you have confidant. No matter how nervous you might be, it will not be shown. Handshake – also very important. Make sure you have a strong and firm handshake. The smile is also a great part of nonverbal behavior.

9.     Always have some questions ready you want to ask after the interview – this shows your interest in the job, and you are excited. BUT, never ask for the salary during the job interviewàit gives a bad impression.

10. Remember to turn off your phone. Don’t chew gum or smell of smoke.

Wag the Dog

February 16, 2009

PR Blog on Wag the dog

1: The PR practitioner embodies the absolute approach because while planning the fake war, they never once thought about the consequences of their decisions. They did not once thought about whether it is right or wrong, or who they might end up hurting with their deceives and lies.

2: The PR practitioner was unethical in the way that he deceived a whole country by faking a war. He was being disloyal in the way that he was not honoring an obligation to serve the public interest. He is too occupied by covering up for the president’s mistake. He was not respecting all opinions and was not supporting the right of free speech.

3: The phrase wag the dog means when a dog wag its tail. In this situation I believe it can mean that the tail symbolize the government and the dog symbolize the public. To create something fake such a significant thing as a war because of something less significant as a sex scandal indicates how powerful the government and the media can be and how they can manipulate with the public. We believe what we see, and that was the whole point of the fake war. The creator of the war knew that, and that was his intention in the first place.

4. The PR practitioner knew how much power he had, and what he was capable of doing. He abused the power he had. This can be a typical thing to do in politics. He had to do everything in his power to defend the president and his reputation, but also his own status and power. He used his power to manipulate the public and came up with the fake war. He knew that people believe what they see and accordingly the fake war was created, because nothing is more significant news than a war. This will effects PR negatively. Not every PR professionals or practitioners act so unethical like in the movie.

 

Early beginnings in America

February 4, 2009

In our group we discussed five elements that we thought was interesting and important.

            Early beginnings in America

1.     Boston Tea party – best-known publicity stunt of all time, was the inspiration of Samuel Adams, a man with a refined sense of how symbolism can sway public opinion.

2.     Sir Walter Raleighs – attempts to convince settlers to move to Virginia

3.     PR is as old as Human Communication

4.     Tom paine’s common sense  More than 120.00o copies of the phamhlet were sold in three months – example of political communication to a national audience.

The middle ages

5.     Pope Urban II persuaded thousands of followers to serve God and gain forgiveness of their sins by engaging in the Holy Crusades against the Muslims.

6.     The Roman Catholic Church was a major practitioner of public relations throughout the middle ages.

I have learned more in my own era now than I did when I first read it by myself.

It was a bit surprising to know that PR might be as old as human communication. I honestly thought that PR was sort of “new” in our history. I mean if it is almost as old human communication then it is really old because human communication goes way back in time to the Ancient Greece

I also learned that the Roman Church was a major practitioner of public relation. I did not know that. And I was a bit surprised. Maybe because it was a Church and not that I have any prejudice, but I just had another idea of Church. 

 


Twitter – a great communication website:)

February 1, 2009

My name is Hozan and I am an international student from Denmark. I will be studying here at Georgia Southern for a semester. I am in Barbara Nixon’s PR 2330 class. I have never heard of Twitter before I entered Mrs. Nixon class. The first time I used Twitter in class I could not figured it out. I thought it was very difficult and I could not see the reason why we should use it in class. But now I know all that. I know how to use Twitter and what to use it for.

Twitter is really great and much easier to use now after lots of practice. I really like to use Twitter and I use it a lot. I think it is a great way for people to communicate especially for an international student like me. It is a good opportunity for me to get in touch with the American students and to get to know them better. Twitter is just another way for me to expand my network here at Georgia Southern. Another thing I like about Twitter is that you can just “follow” who ever you want and another great thing is that every time you ask a question you will get a respond very fast. One tinny thing that is missing on Twitter though is that it does not have so many functions to play with, but again maybe that is one of reason it is easier to use than many other communication networks.

I really like that if I have a question about our PR class or other stuff, I can always get some help or answers to my questions on Twitter. I am really glad that I have learned about Twitter and how to use it. 

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January 14, 2009

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